Darryl Daley was born without freckles, they appeared later on in life. Born and bred inbetween the monochrome shades and shapes of london. He enjoys colouring the chaos with bright ideas made reality. He’s a creative thinker with habits consisting of watching, listening and reading. The urge is to push the little things that linger in his mind into innovative art and design. Type focused and image driven, he rides with a style of no style.





Moving Image &
Photography

Daley presents 4 filmic works that survey his visual practice to date as well as newly commissioned works.

(2023)




GRAU

Photography Series

As part of the “Artists for GRAU” series I was commissioned to create a set of images in response to their lamp products.

The series looks into the past and present exposure of the Black body. Using light and shadow to illuminate forms which create silhouettes that capsulate a beautiful struggle.

(2021-23)





Visual Direction, Video Design

& Live performance Sync


(2022)









Black Transmission

Film Director &
Video Edit

An art film that explores the traumatic and equally telepathic base of the Black Atlantic. Reimagining sombre and sober moments into reflections on strength along with perseverance.

Commissioned by A Vibe Called Tech & Wetransfer Presents.

(2021)





Design Direction &
Video Edit

A series of short documentaries highlighting emerging Black artists across the United States, rolled out through a media campaign in collaboration with studio ICYA.

(2021)






Magnum Rebrand

Visual Identity &
Poster Campaign

paq studio

(2021)






OJERIME

Design Direction
& Cassette Artwork

(2020)






Design Direction &
Site Design

paq studio

(2020-23)






Adidas LDN
Rollout Campaign

OOH & Digital Design

The Midnight Club

(2019)






V&A Friday
Lates Series

Creative Direction &
Visual Identity

Visual identity for the inspired by the concept of time. The design is informed by the shadows created by sundials, using elongated typography against a colour palette which evokes a feeling of nightlife.

paq studio

(2019)








KAPPA SS19
Digital Lookbook &
Launch Invite

Editorial Layout

Photography and Art direction by Rich London.

(2019)



Jordi Verciana’s
Light Sound Series

Motion Design

Jordi Verciana is a industral designer specializing in lighting. Collaborating on his ‘Light Sound Series’ I was asked to come up with a creative treatment to existing images of his lighting photographed by Salva López.

(2018)






Arco Studio

Creative Direction &
Visual Identity

Based on architectural masterpeices Arco Studio creates refined, minimalist unisex jewellery.

Photography by Iringo Demeter


(2017)








 

Visual Idenity, Logo &
Site Design

Seen Fifteen is a modern photo and visual art space based in Peckham. The idea was to create an identity which represented the DIY nature of pop-up exhibition.

Exhibition photography by Heather Shuker.

Reason Design

(2015)





Roundhouse

Print

The Roundhouse is world renowned live performance space which also runs in-house music, theatre, circus and spoken word programmes. Working with existing Roundhouse assets, we created a strong look and feel for the print material for their events and campaigns. Also including the Chairman’s Dinner and the Producing Circle. The items we have produced range from printed postcards and programmes to online adverts and interactive pdfs.

Reason Design

(2015)








Tricky

Logo Design

The idea was to create a strong sense of growth from his previous logo. The logotype reflects a personal signature and aims to convey a clean and unique message of new direction whilst staying true to the dark notion of Tricky's musical sound and character.

Reason Design

(2016)







Tricky

LP & EP Cover Artwork

Reason Design

(2016)










Scene + Heard

Co Founder
Visual Identity &
Art Direction

A curated cinema event celebrating street culture screening cult classic films followed by an after party
consisting of vibrant DJ lineups.
The ethos is DIY cinema and Living Room Vibes.

(2017-Present)











Nike London
School of Basketball

Logo Concept

London School of Basketball is a community based innovative program aimed at inspiring and mentoring young people.

The logo works as a graphic tribute to the idea of self development through sport and is expanded throughout the brand.

Rosie Lee

(2011)





Chris Gollon

Site Design

Chris Gollon is a British artist represented by IAP Fine Art. The website creates a clear space in which the art can sit comfortably
as the focal point.

Reason Design

(2016)



Nike All City

Berlin Marathon Tee Design

Nike Run Dem Crew is a London based creative community founded by Charlie Dark. The tee was created as part of their uniform pack
for their first Berlin marathon.

The typographic collage and bold contemporary aesthetic reflects
the shapes and space of the London inner city landscape.

Rosie Lee



(2011)


Nike RDC Taper

Book (Zine) Design

A publication was produced to celebrate the completion of Nike Run Dem Crew’s Berlin marathon.

The fanzine is a collection of member
emails, texts and photos from the event. Taking inspiration from a designer's scrapbook, the layout is clean and uses a dynamic composition which gives the book
a storytelling feel and character.

Rosie Lee

(2011)






Nike CTR 360

Rollout Campaign

Nike CTR 360 Maestri is a line of football boots manufactured by Nike. Working within a creative team, the Nike global asset pack was used to create window displays and in store graphics which were rolled out in department stores across the country.

Rosie Lee

(2011)




Nike Free

Rollout Campaign

Working within a creative team,
the Nike global asset pack was used to create window displays and in store graphics which were rolled out in department stores across the country.

Rosie Lee

(2011)





PROJECT CLIENTS

Adobe
Black Archives
V&A Museum
Spotify
GRAU
Adidas
Depop
Converse
Puma
Tom Dixon
IAP Fine Arts
Roundhouse
White Stuff
Festival Republic
Nike

FL / STUDIO HISTORY

Scene + Heard

Co Founder

True Stories

Founder

paq

Present

Midnight Club

2019

Montoya, Overseas Partner

2018

Tom Dixon

2016

Reason Design

2013 – 2016

White Stuff

2013

Sky Creative

2012

ODD

2011

Harrimon Steel

2011

Rosie Lee

2010

Accept & Proceed

2009

EDUCATION

Middlesex University /
BA Honors Graphic Design

2008


Southwark College /
HND Graphic Design
D&AD Talent Pool

2006   

SKILLS

Adobe Creative Suite
Photography
Video Editing
Motion Graphics